eco BRICK Innovio is a Greentech startup driving circular economy innovation by recycling traditionally unrecyclable materials like: glass, beer waste, oil waste, PVC, ‘black plastic’, tires, textile, electronic waste, paper, construction waste, agricultural waste, sludges, plastic, etc.
Turning waste into valuable resources.
eco BRICK Innovio wins the Federation of Local Authorities in Israel innovation competition!

וואלה

הזוכים בתחרות MUNIEXPO לחדשנות - פתרונות טכנולוגיים פורצי דרך - וואלה מקומי

החברות הזוכות יקבלו את אות החדשנות של השלטון המקומי ויוזמנו להצגת הפתרונות המתקדמים שלהן בתערוכת MUNIEXPO 2025 שתתקיים בין ה-17 ל-19 ביוני 2025, בצל אביב

About Us
Circular Economy
eco BRICK Innovio is a greentech startup focused on recycling traditionally unrecyclable materials.
Waste Transformation
We transform over 40 types of waste into a new, reusable material.
Sustainable Solutions
Our aggregates are lighter, acoustic, and heat-insulating, offering a sustainable alternative.
Mission and Vision
Mission
Stopping the creation of massive waste landfills and decreasing global warming using our innovative material.
Vision
Creating an ecological process which is clean, fast, efficient and profitable while consuming a massive amount of waste. Moreover, turning waste into valuable resources.
THE ECO BRICK TECHNOLOGY
Transforming waste into valuable resources.
1
Proprietary Technology
eco BRICK Innovio utilizes 18 unique binder types to convert waste into high-performance engineered materials.
Core Mission
- Convert 40+ types of waste, including oil refining sludge and sawdust, into innovative materials.
- Key Applications:
  • Lightweight aggregate for cement and gypsum
  • Asphalt additives for road construction
2
Superior Product Quality
eco BRICK Innovio materials surpass or equal the quality of conventional construction materials.
3
Efficient and Economical Process
Our process transforms waste into raw materials quickly, simply, and cost-effectively.
OUR MAIN PRODUCTS
1
NO cement added!
- Asphalt roads: hot/cold mixed, with up to 30% of our additive
- Multi color roofing tiles
- Industrial flooring slabs
- Outdoor parking tiles
- Outdoor terrace tiles
- Interior false ceiling tiles
- Paving slabs & blocks
- Road divider/barrier blocks
- Interlocking lego blocks
- Water drainage ducts
- Sewer manholes and components of sewage wells
2
With added cement!
- lightweight concrete
- Cement boards
- Mortar
- Construction blocks
- Self-leveling floor
- CLSM
- Precast lightweight walls
OUR TEAM
Shlomi - Meir Perry
CEO & Founder
B.Sc. Software Engineering
Eco Brick Innovio founder.
Entrepreneur in the fields of high-tech and education.
Founder of the companies:
Innovio Development Ltd.
Easylinks Ltd.
Matar Robotix Ltd.
Jacob Biofcic
CTO
BSc. & MSc  in Plastic Engineering
14 years of experience in leading and managing projects in the field of plastics, lecturer in Shenkar College.
Israel Bettelhaim
COO
Mechanical Engineer
25 years of experience as 
director of operations in a quarry and the construction industry.
Eran Gorodezky
CPA&CFO
with over 15 years of experience managing the finances of complex organizations across multiple sectors, including SaaS, e-commerce, financial services, and startups.
Eli Stav
PhD in Chemistry, Building Materials, and Polymers.
Over 40 years of experience, serving 20 years of that as the Director of Technology Development at National Gypsum Company, USA.
Nechemia Masori
BSc. & MSc in construction and building materials.
More than 40 years of experience. Member of the Israeli Building Code for building materials. Member of standards committees at the Israeli Standards Institution.
Joseph Krol
B.Sc in Mechanical Engineering & Mechatronics.
Technical manager in the plastic industry, specializes in automated production lines.
Bezalel Blum
B.Sc in Chemical Engineering, Technion, Haifa (1982-1985)
M.Sc in Oil and Gas Engineering, Technion, Haifa (2015-2017)
Chief Process Manager at Bazan Group with 39 years of service. Expertise in oil refining and catalyst characterization. Proficient in process models and simulations for the petrochemical industry.
Doron Afik
VP Legal
LLB
Over 20 years of experience as a high-tech lawyer and in managerial positions
Facility Owner / Investor Advantages
Accelerated ROI: Experience faster returns than traditional investments.
First-mover advantage:
Capitalize on a unique, untapped market with minimal competition.
Global scalability:
Implement the facility worldwide, adapting to diverse markets.
Diverse applications:
Serve multiple industries for broader market reach and reduced risk.
Flexible scaling:
Easily expand operations to meet evolving market demands.
TESTS AND LABORATORY REPORTS
1
Safety!
We are certified by the ASTM standards. Our aggregates were thoroughly tested. They do not contain dangerous or organic materials or create any chemical contamination when combaind with other materials like cement.
2
Absorption!
We are certified by the IIS which has conducted tests on our materials. The results indicate that our material absorbs only 0.012% of water.
3
Staining!
We are certified by the IIS which has conducted tests on our material. The results indicate that our material is highly resistant to stains of 18 different types of substances including wine, coffee, etc.
4
Products!
We have established collaborations with several major companies in Israel in the fields of waste management and concrete production. Through these collaborations, we have successfully developed the optimal recipe for various types of construction products including floor self-leveling, CLSM, light concrete, bricks, asphalt add-ons, and more.
5
Emission Reductions :
For every 10K tons of recycled waste we save
- Carbon dioxide (CO2): Reduced by 218 tons.
- Sulfur dioxide (SO2): Reduced by 31 tons.
- Solid waste: Reduced up to 10K tons.
6
Material and Energy Savings:
For every 10K tons of recycled asphalt:
- Saves 1.5K-9.5K tons of crushed stone/aggregate.
- Conserves up to 250 tons of bitumen.
- Savesup to 70 tons of diesel fuel.
eco BRICK Innovio Ltd.
Turning waste into valuable resources
Phone
+972.732.0732.20  |  +972.54.2205742 
Email
Website
www.ecobrick.tech